Linking to review sites can harm your business

We all know the feeling - you've got great reviews on TripAdvisor/AllAgents/Yelp and you (and/or your web designers) think "We'd benefit from a link to those", but...

BEWARE!

Below we show two real life examples of reviews (not just any review: the first review at the top of the list*) shown when we've followed those links...

Hotels

Estate Agents

And in some cases those links are even being paid for! 

It's just another case for retaining control of your reputation on the web - on and through your own website. 

*This is key - up until the day you link all the reviews may be great, but that's no guarantee that future reviews will be positive. By using Dialogue you ensure that your retain control of your major business asset - your reputation.