Daniella and Karen await the surge! |
Here's a brief synopsis of Robin's presentation:
- Like it or not (and you should like it) your potential clients are looking for reviews
- So you should be serving them on your website
- Testimonials are so 2010 - they lack credibility
- You must have a strategy for managing negative comment
- Reviews must be verified and credible
- Don't link to external sites - return rates are very low
- Whatever system you adopt it must be moderated - so you can manage negatives
If you would like more detail on any of the above please contact Karen - on karen.hutchings@helphound.com or 020 7100-2233
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