Beware the websavvy moms

When Melissa Garcia was frustrated by Old Navy's scanty coupon offerings, she didn't just complain to the store. She vented on a message board tied to her blog ConsumerQueen.com, which is read by at least 30,000 people each month and now, increasingly, by corporate America.
Within weeks, chatter in the so-called mommy blogosphere led Gap's Old Navy stores to begin issuing coupons several times a week, instead of just once a week.
When mad moms blog, stores listen
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