Estate agents - Blog summary - 2014

We've been blogging for over four years now, and in that time we have written over 300 articles. To help everybody here we post a list of 'must reads'. This is designed to help existing and prospective clients keep abreast of review management in general and developments with Dialogue in particular. 

• Google My Business (no-one is looking for reviews any more): Highlighting the changes Google has made to the way it shows reviews, and how it dramatically affects every business and their review management strategy
  
  
  
  

• Do you remember Bebo? How dominant Google has become where reviews are concerned, and how other review sites are set to decline
  

• Dialogue for new clients: How we get you from no (or few, or negative) Google reviews to critical mass 

 

• Reviews - the future - we all have to keep looking ahead, and this post highlights what we think will happen in the next 1-3 years - the major impact on review management will be the increasing dominance of Google, making small sites increasingly less influential 

• Credibility - a Cornerstone of Dialogue - one of the major reasons Dialogue is able to drive business is that your prospective clients know the reviews are written by real clients with any editing or selection by you. This Q&A answers all their (and your) questions about that credibility

 

• Dialogue and your website: You get 'em there, we'll help you keep 'em there - explains the positive impact Dialogue has on the behaviour of visitors to your website

• Everyone loves a Case History - and here's the story of just one client's first year with Dialogue
  
• Stop using Testimonials - Now! Not our original thinking, but a repeat of a blog post by respected US web analyst Dave Linabury 

• Our charges in the context of increased earnings for you: Estate Agents - Let's put some numbers to the potential of Dialogue

• And finally: What to expect when you join

If you find that there is a little repetition, we make no apology (especially in the case of Google) for review management is increasingly forming a key plank of every serious business's marketing strategy, and repeating some of the essential points that all businesses must address is, as we see it, simply part of our responsibility to our clients.