to read Dave Linabury's full post click here |
We make no apologies for the age of this blog post - because it couldn't be more current. In fact it's more current now then it was when it was first posted.
Why? Because consumer behaviour has moved on:
- They've become more 'review savvy' - they can tell a testimonial from a genuine review at a glance
- Their thirst for reviews has increased
- Google are now delivering reviews top and centre for every business search
*OK, if you're in hospitality, we'll get them to Google and TripAdvisor
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