Bottos now have a newsletter. For those of you with five minutes to burn here it is in full (more on their website; this from their FAQ's: 'Q: 'What does your food come with?' A: 'It comes with a plate' - you get the gist). Bottos hate Yelp so much they are fighting back the only way they know how - by actively inviting one star reviews (to the extent of offering a 50% discount as a reward). Is it working? You be the judge...
They don't seem to like Yelp or Yelpers. This is what they have to say about them:
"We want to
apologize to the Yelpers. We did not realize that Yelp was created for
humanitarian purposes. To help the less fortunate, the ones left behind.
All these people with no real friends and tons of personal issues,
living a sad and lonely life, unheard and uncared for...the ones sitting
on the bench of the world, the invisible ones and the sometimes
unfairly unwanted.
Finally,
they have Yelp! They can open the site and see Steve with 500 written
reviews, wow, one hundred followers, double wow, complaining to the
world that his pasta did not came [sic] with garlic bread and have
everyone clapping their hands...wow, you go boy! You tell them about
that garlic bread.
Steve
has no girlfriend, no job, no real friends, no chance...but hey, he has
500 written reviews and an Elite badge from Yelp, that is priceless to
him.
Yelpers
can rely on word of mouth with real friends? Nope, I think we are
pretty safe on that one – they don't have that many real friends…all
this time they were a little confused, they thought their followers on
Yelp were their real friends. Oh well! Never too late to start making
new ones."
As we say at the beginning - we only comment when there's a lesson to be learned. The lesson for businesses who don't want to go down the Bottos route is to actively engage with review management, before it's too late!
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