Learn from Uber and AirBnB

Both Uber and AirBnB were early adopters of reviews - they knew they were a major key to the credibility of their service; how else were they going to gain that crucial element of trust from their potential users?

here's Uber:

 If a review can instill trust in a £10 cab ride, think what it can do for any other transaction

And AirBnB:

With most successful businesses there is one key element that ensured that success. With Facebook it was the introduction of the 'relationship status' field (remember Bebo - Facebook's predecessor? No - not many people do!). Without reviews Uber and AirBnB might still be struggling startups.

So: if you are in a business where trust is a key element of your potential customers' decision making process (and we are struggling to think of a business where it is not) you need to think seriously about adopting a credible review management system. Otherwise, one day, you may find your business in the same hole that London cabbies and small hoteliers find themselves in today.

Postscript for our clients: Are you impressed by Paolo's responses? Then check your module to make sure that your responses are right up-to-date.