Review management - illustrating the process

This infographic appeared in a recent article ('Help! We've received an unfair Google review.') and has proved popular with those looking to understand how HelpHound works...

It shows a screenshot of the 'reviews' section of the home page of a client's website, taken on a mobile phone. Each important feature is highlighted. The key here is to include this on the home screen; you don’t want potential customers having to go to a menu or search for a tab to see your reviews because that will dramatically reduce the number that read them - and the resultant click-through - considerably. 'Visibility' is key.

Here's the same information displayed on desktop/laptop/tablet...

The precise layout is up to you and your professional advisers (web design and so on). We will advise on which elements must be included to be legally compliant and you will benefit from more than a decade's experience at HelpHound as well as feedback from our other clients every step of the way.

And finally...

The picture wouldn't be complete if we didn't show you the final results in terms of the impact of all of the above in a popular Google search, in this case, '[business type] in [location]' or '[near me]'...

We can't take 100% of the credit for our client dominating in search, but most experts estimate that engaging with - by inviting and responding to reviews on your own website - makes up around 15% of any business's score from a Google search point-of-view. 

Given that these days most businesses conform with all Google's other ranking criteria - location, contact details etc - then this, we would suggest, is a must

The only difference for a firm of solicitors, an accountancy practice, a recruitment agency, a GP practice, an educational establishment or a firm of financial advisors will be that most of these have yet to find a way to embrace review management compliantly, so those that do so will enjoy a significant head start on their competition. In fact, most professional service businesses have a significant advantage over estate agencies: they almost always have an ongoing relationship with their customer/client/patient that estate agents do not (in the case of sale and purchase transactions, at least).

You will be in the best position to assess the value of all of the above (results are here). Then you can relate it to the cost - here - and effort - minimal - needed to implement and manage HelpHound's professional review management for your business.

Further information

The only other process that readers of this article need to understand is the invitation to write the review(s) - both to your own website and to Google. It is covered in this article.